Environmental Graphic Design project for a family-owned, Czech inspired one-stop-shop in Zabcikville, Texas.
My research started with a timeline about Czech history so I could learn about the culture and how I could use it to create a more meaningful rebrand.
The current branding features a combination mark using a pig graphic and a bold, sans-serif typeface. The new branding system features an updated emblem logo and color palette to represent the rich, Czech history of Green’s.
Updated signage, butcher paper patterns, and a new environment was designed to make the location feel like a cross between an old Texas general store and a Czech meat market - all inspired by the capital city of Prague.